Co-leading A New Initiative

💎 Overview

• Indonesian outbound travel to Japan is high and rising

• The most common option for intercity transport in Japan is the costly nationwide JR Pass while the many affordable regional passes were not available for Indonesians

• Foreign competitors offering complete selection of intercity transportation in Japan are entering the region

• The Japan Trains feature was swiftly deployed as a response to the situation in an effort to maintain competitive advantage in the region

🎉 Outcome

• Secured competitive advantage in the regional market due to the swift feature development

✌️ My Role

• Co-led a small team of designers, copywriters, and illustrators to deliver the Japan Trains product

• Designed and prototyped the initial user interface