Reza Arkan
Digital Product Designer / AI Design Researcher
On the journey of curiosity with +5 years of experience
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Work Experience
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Senior Designer at Traveloka
Oct 2016 - Aug 2019 • Jakarta, Indonesia
Designed for 35 million active users
- Yielded ~20% increase in transaction and achieved ~30% faster and scalable development by redesigning the booking experience for 10+ products
- Shipped a critical product within 5 months to secure competitive advantage by designing and co-leading the International Trains initiative
- Created a new revenue stream with ~120% YoY growth by conceptualizing the new Flight + Hotel Packages feature
- Increased revenue through better discoverability by designing cross-selling user experience across 5+ touchpoints within the user journey
Co-managed a 25+ member team
- Co-managed the Transport design team in overseeing the people, processes, and projects
- Mentored 5+ junior designers and helped them grow their design career
- Improved the collaboration for 6 teams by streamlining the designers’ workflow to align with product managers’ agile structure
- Reduced ambiguity of work for 25+ team members by establishing a design team structure with better clarity
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Education
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Aalborg University Copenhagen
Feb 2020 - Feb 2021 • Copenhagen, Denmark
- Master student for 2 semesters as part of Erasmus DCLead scholarship
- Built an experiment with 4000+ participants that was presented in 2 conferences on the socio-ethical implications of AI-generated contents
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Paris Lodron Universität Salzburg
Sep 2019 - Jan 2020 • Salzburg, Austria
- Master student for 1 semester as part of Erasmus DCLead scholarship
- Published a peer-reviewed academic article on the interplay between datafication and design
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Universitas Gadjah Mada
Sep 2012 - Nov 2016 • Yogyakarta, Indonesia
- Completed a bachelors in Information Technology with a GPA of 3.50 / 4.00
- Completed an undergraduate thesis on the development of a transportation information system using The Elements of User Experience as foundation for the design and development process
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đź’Ž User Interface Design
đź’Ą Interactive Prototyping
đź› Usability Testing
🎉 Design Facilitation
🔎 User Research
🎯 Concept Validation
🌱 Mentoring
❤️ People Mgmt.
✌️ Stakeholder Mgmt.
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- Speaker at CPHUX: How to create your UX Portfolio in Notion in Oct 2020
- Speaker at KMTETI FT UGM: Alumni Sharing Session in Oct 2020
- Volunteer at Design Matters 20 in Sep 2020
- Speaker at Lingkaran: Dare to scale in Feb 2019
- Speaker at Night Login: UX Talks #3 in May 2018
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AI or Human: The Socio-ethical Implications of AI-Generated Media Content
Published by IEEE in 2020 13th CMI Conference on Cybersecurity and Privacy (CMI) - Digital Transformation - Potentials and Challenges
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Datafication and design: Are we designing the right thing?
Published by Universitätsbibliothek Salzburg in Vol. 2020, Issue 12: Themenschwerpunkt "Not with us! Formen und Dynamiken der Protestkommunikation", 1-10.
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