Traveloka is a technology company with 35 million active users in South-East Asia and a strong presence in the travel industry.
Traveloka was growing. Established travel offerings grew to offer a wider range of options while new products were developed to expand beyond travel.
The Booking Pageis the phase where customers fill in required information before the payment phase. In the example of booking a flight, the Booking Page is where customers fill in passenger details for their ticket.
The Booking Page can no longer cater to the many growing needs of the company and needs a scalable solution in enabling new features for users
Every product has their own distinct Booking Page
Combining different products under one booking for the users' convenience was not feasible
Every new product requires a new Booking Page to be developed
Every new Booking Page was designed and developed differently despite sharing the same purpose
Unlock the possibility of having multiple products in one booking
Increase scalability by reducing development time of new products through a reusable solution
Enable the convenience of multiple products booking for the users and set an equally high standard of experience across all products