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Standardizing Booking Page

Overview | Background Challenges Process Results
 

Output

 

Configurable design concept

Which can be used by product teams to match their needs
 

High-fidelity design

Used as reference for development by engineers
 

UI Kit for designers

Consisting of common reusable components that can be configured and extended for their use cases
 

Interactive prototypes

Used for both showcasing micro-interactions and usability testing
 

Design guidelines

To onboard designers, engineers, and product managers on adopting and configuring the Booking Page
 

Communication channels

For updates, feedback, and questions
 
notion image
 
 

Outcome

The new design was successfully adopted by 10+ product teams resulting in an increased revenue and faster development time without negative impact for users

 

The design was adopted successfully by 10+ product teams

 

Enabled an estimated ~30 % faster development time for new products

 

Contributed to an increase of ~20 % revenue in cross-selling sales

 

Despite the overhaul, there were no major negative impact for users

 
 
 
Actual app recording of the results as currently experienced by 35 million active users
 
 

Personal Takeaways

 

Build trust early and then even earlier

(trust over time helps for easing in big changes)
 

Over communication can be better than a lack of one

(because sometimes repetition legitimizes)
 

Taking the time to really comprehend how things work pays off

(I took the time to sit in many engineering discussions just to listen)
 

Being receptive can lead to unexpected sources of inspiration

(I had intentional breaks to rest and refresh my perspectives)
 

Building influence to navigate the social structure is design work

(it's essential for designing the thing right)
 

Don't miss the forest for the trees, but also don't overlook the trees for the forest

(and what I mean is knowing when to zoom in and out when dealing with complexity)
 
 
 

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© 2021