Standardizing Booking Page
Standardizing Booking Page

Standardizing Booking Page

Alt Thumbnail
notion image


Designed a configurable page for 10+ products

Booking is a vital step for Traveloka and its users. From booking flights to cinema tickets, 10+ product use cases were standardized into one highly configurable design.

To ease Traveloka's growing pains

The old booking page could no longer fulfill the growing needs of the company and its users, becoming a scalability concern and blocking the development of new features.

My role as the Designer

Structurally as the Design Person-In-Charge (PIC), I directed the design efforts of the project.
Functionally as the User Interface Designer, I conceptualized and designed the solution.

Increased revenue, faster development time

The design increased the convenience for users by enabling the booking of multiple products, increased cross-selling revenue by ~20 %, and resulted in a ~30 % faster development scalable for new products.


How did I design standards for 10+ products?


Additional Details



2017 - 2019


Booking Page Team
  • 💡 Interaction Designers
  • 💎 User Interface Designers
  • 💻 User Interface Developers
  • ✏️ Product Copywriters & Editors
  • 🤝 Product Managers
  • 🛠 Frontend Engineers
  • ⚙️ Backend Engineers
10+ Product Teams
  • ✈️ Flight product team
  • 🏨 Hotel product team
  • 🚂 Train product team
  • 🎒 Xperience product team
  • 📞 Connectivity product team
  • ⛑ Insurance product team
  • 🍱 Eats product team
  • 🚙 Car Rental product team
  • 🚌 Bus & Shuttle product team
  • 🚕 Airport Transfer product team
  • 🎁 Package product team
Other Teams
  • Central platform teams
  • Core engineering teams


Concept Design Configurable Concept User Interface Design Usability Testing UI Kit
Analogous Inspiration Co-creation Workshop Stakeholder Management


© 2021